Facebook has value. Samsung wouldn’t have invested 3.5% of their ad spend with Facebook. But anyone expecting to get $12 for every $1 spent on Facebook advertising is going to be awfully disappointed. The Galaxy S3 just happens to be a hot item, primarily because effectiveness of the 96.5% of their ad spend that didn’t go to Facebook.
via Social Media Today – The world’s best thinkers on social media http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/uM5GRrngnEw/1200-roi-facebook-ads-according-facebook