For digital insurance marketing, going viral might be an achievable target. Traditional insurance marketing is built on the idea of ‘what if’. What if you crash your car? What if a tree falls on your garage in a storm? That ‘what if’ question can be pretty emotive
via Social Media Today – The world’s best thinkers on social media http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/N3LirQjTtbg/3-emotions-can-take-digital-insurance-marketing-viral