Social media engagement is the pinnacle of online success. It means you have fans, just not customers. And it means that you have a passionate, core audience that will basically do your marketing for you. But here's the problem… It doesn't just happen.
via Social Media Today – The world’s best thinkers on social media http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/YRvdvb6z_VQ/3-factors-every-failed-social-media-strategy-has-common