"Social tactics are not meaningful sales drivers", according to Forrester's latest research report. They analyzed primary sales drivers for eCommerce, and concluded that less than 1% of buyers were from social visitors. There's a few possible explanations for this. via Social Media Today – The world’s best thinkers on social media http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/XK82Erh8q14/3-reasons-why-your-social-strategy-failing-and-what-do-instead