90% of Social Media Has Nothing to Do With Social Media

For most organizations, the best way to create compelling content has nothing to do with computers, the internet or social media. In fact, most of what makes for amazing social media marketing has nothing to do with social media at all.

via Social Media Today – The world’s best thinkers on social media http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/-W9Dvi5AuFs/90-social-media-has-nothing-do-social-media