Noemí García.

Model. Noemí García., a photo by Benya Acame on Flickr. At the center of your being you have the answer; you know who you are and you know what you want....

Better Than a To-Do List

Your Anti-To-Do List The other night I had a dream. But it was not a good one. Perhaps it was my restless legs and weary body from the hours of exercise video filming I had done earlier in the day that brought upon this devilish dream. In the dream I was giving a seminar. It wasn’t a very big seminar as there were maybe one hundred people in the room, and all of the attendees were there to learn about building their business. As I finished my presentation, the group discussion turned to heated debate on politics, and suddenly a fight broke out amongst the audience members. The dream flashed forward to a colleague informing me that a video of the seminar brawl had been posted on Youtube and that I now had a PR nightmare on my hands. And that was it. Like I said, pretty strange, even for my weird dreams. The morning after this dream I woke up and started thinking. In our Early to Rise business, we had been in talks to participate in a seminar in March of next year. Suddenly I realized there was no good reason for us to participate in the event. Not only did I not have a good reason to speak at the event, I quickly found five good reasons NOT to do the seminar. And so later that day after discussing this with Matt Smith and our Chief Operations Officer, Jeff Schneider, we decided to cancel our involvement. Thank goodness that my subconscious brought this to my attention. This decision to cancel the seminar has taken a large...

4 Ways AuthorRank Will Enhance Social Search

With AuthorRank, content quality will not be measure by the authority of a domain alone. The online relevance and clout of a person that authored the content will now be the basis in getting it ranked. With this in mind, an author’s online reputation will grade them and use that when users search for relevant content. via...

3 Social Media Marketing Strategies to Increase ROI

Social media marketing had a dismal showing over this year’s thanksgiving weekend – achieving less than 1% of total sales. The ROI (Return On Investment) figures for eCommerce businesses from Black Friday to Cyber Monday are an indication of how poorly business understands social media and social media marketing. via...

Why Marketers Will Rule the World

We’re entering a new era of big data, automation and the ability to drive business strategy by delivering real-time access to the voice of the customer. One of the questions I’ll be asking is whether your team is ready to let go of decisions made based on “gut feel;” and get ready for the Chief Marketing Technologist, who’s much more of a “quant” than a “qual”. via...