The eBook is the Stud in Your Content Marketing Stable

If you don’t repurpose your best content, it’s time to start. And if you merely dabble in the practice, you’d be wise to step it up. The top three reasons why align with the challenges above in a big way. via Social Media Today – The world’s best thinkers on social media...

3 Factors Every Failed Social Media Strategy Has in Common

Social media engagement is the pinnacle of online success. It means you have fans, just not customers. And it means that you have a passionate, core audience that will basically do your marketing for you. But here's the problem… It doesn't just happen. via Social Media Today – The world’s best thinkers on social media...

Tips on Social Media for Small Business #4: How to Google+1

With Google+, your content can be endorsed with a '+1'. Here's how to make the most of this by connecting your website, Adwords, YouTube and Google+ page. via Social Media Today – The world’s best thinkers on social media...

Dogpile On Social Media

So to all those companies…who think social media will cure all that ails you… I'm afraid you're in for a rude awakening. It can surely help… in a big way. But if your product, your service, your ware… your whatever is not good to begin with, social media – or ANY advertising/marketing campaign- will not be able to help. via Social Media Today – The world’s best thinkers on social media...

Your 2013 Social Media Strategy: Grow a Pair.

There is an infection overwhelming social media strategy development and the virus is fear. I just read a number of reports all showing how CMO’s are still confused about what to do about social media. Really? It’s been on the table for at least 3-4 years now. Isn’t it time to figure things out? via Social Media Today – The world’s best thinkers on social media...