The eBook is the Stud in Your Content Marketing Stable

If you don’t repurpose your best content, it’s time to start. And if you merely dabble in the practice, you’d be wise to step it up. The top three reasons why align with the challenges above in a big way. via Social Media Today – The world’s best thinkers on social media...

3 Factors Every Failed Social Media Strategy Has in Common

Social media engagement is the pinnacle of online success. It means you have fans, just not customers. And it means that you have a passionate, core audience that will basically do your marketing for you. But here's the problem… It doesn't just happen. via Social Media Today – The world’s best thinkers on social media...

Tips on Social Media for Small Business #4: How to Google+1

With Google+, your content can be endorsed with a '+1'. Here's how to make the most of this by connecting your website, Adwords, YouTube and Google+ page. via Social Media Today – The world’s best thinkers on social media...

Dogpile On Social Media

So to all those companies…who think social media will cure all that ails you… I'm afraid you're in for a rude awakening. It can surely help… in a big way. But if your product, your service, your ware… your whatever is not good to begin with, social media – or ANY advertising/marketing campaign- will not be able to help. via Social Media Today – The world’s best thinkers on social media...

Your 2013 Social Media Strategy: Grow a Pair.

There is an infection overwhelming social media strategy development and the virus is fear. I just read a number of reports all showing how CMO’s are still confused about what to do about social media. Really? It’s been on the table for at least 3-4 years now. Isn’t it time to figure things out? via Social Media Today – The world’s best thinkers on social media...

1200% ROI with Facebook Ads?

Facebook has value. Samsung wouldn’t have invested 3.5% of their ad spend with Facebook. But anyone expecting to get $12 for every $1 spent on Facebook advertising is going to be awfully disappointed. The Galaxy S3 just happens to be a hot item, primarily because effectiveness of the 96.5% of their ad spend that didn’t go to Facebook. via Social Media Today – The world’s best thinkers on social media...

Top 7 Chrome Extensions for Content Managers

These top 7 Chrome extensions will help Content Managers stay on top of current trends and provide valuable time savers. By helping with content proofing, SEO/SERP, and background research, Content Managers can stay better focused and be more productive. via Social Media Today – The world’s best thinkers on social media...

Is Facebook Becoming Irrelevant?

Facebook fails to grasp that the key to unlocking the value of online relationships resides in relevancy and context, two elements that truly guide engagement. via Social Media Today – The world’s best thinkers on social media...

10 More Social Marketing Experts Offer Key Advice

Don't focus on the technology and "be yourself" are among the pieces of advice from 10 social media marketing experts. This group of 10 is the latest in a series where 30 have weighed in on what works in social marketing. via Social Media Today – The world’s best thinkers on social media...

Social Networks Are Amazing Running Tools

Social networks like Facebook and Twitter can give you that boost of motivation to pump those legs. According to an article from the Washington Post, writer, Clare Trageser from Runner’s World magazine recently examined how social networks contribute to our running lives, pushing us farther and faster than ever before. via Social Media Today – The world’s best thinkers on social media...