Blogging: How Do You Find the Reader?

When you are starting out, how and where do you find your readers? You need a big network and voice to let your messages out to find your readers. It seems like a chicken-and-egg problem. You need readers to get your SEO scores up to get more readers (unless of course you have marketing budget to run ads). via Social Media Today – The world’s best thinkers on social media...

Facebook: Waste of Time for Most Advertisers

Google+ recently likened an advertisement on Facebook to a man wearing a Sandwich sign walking up to a couple of people having a conversation on a sidewalk. The advertisement is an unwelcome interruption. If you run a business, and you are looking to make money through driving people from Facebook to your products or services, Facebook is very likely not in any way worth the amount of time or expense required. via Social Media Today – The world’s best thinkers on social media...

Alternative Power Sources for Out-of-Gas Content Marketers

You're on the content marketing highway chugging along hoping to be valuable, but the gas gauge tank points to E. Now what?I propose it's time you think outside the Chevron. Here are 12 sources of alternative energy that has may help fuel your trek going forward. via Social Media Today – The world’s best thinkers on social media...

This Week in Social Media Law: “The rights we have are the rights Facebook gives us”

The week that was in social media law: Google’s $22.5 million settlement with the FTC over its misuse of data from Apple’s Safari users, the social media line between teacher as educator and teacher as individual, and the recent Facebook priva … er … data use policy change that gives the social network essentially unlimited use of your data, as it sees fit. via Social Media Today – The world’s best thinkers on social media...

Upload Pictures Automatically Using Facebook Photo Sync

Facebook quietly began testing photo sync in August, which allows you to automatically upload photos to the social network after taking them. Today, the site announced that this feature is rolling out to the public. Photo sync lets you save the photos on your phone to Facebook privately, then choose which ones to share. The social network will try to sync your photos as soon as you take them. via Social Media Today – The world’s best thinkers on social media...

Social Media Morning Report

Zynga and Facebook cool down, Tumblr gets more attractive to businesses, 50mm tweets might have improved sales, and more. via Social Media Today – The world’s best thinkers on social media...

6 Steps to a Small Business Social Media Strategy

Because your customers or clients are using social media daily, communicating and marketing on social platforms is no longer a luxury. It’s a necessity. These six steps will help small businesses create a social media strategy that gets results. via Social Media Today – The world’s best thinkers on social media...

Blogging’s Impact on Website Traffic and Leads

Blogging has long been touted by marketers as a powerful business marketing tool. My bias generally takes me to the Search Engine Optimization benefits of blogging, but there are many other benefits, including positioning yourself or company as an industry thought leader, customer relations, building trust with clients and prospective clients, establishing an open communication channel with your community, potential cost savings when compared with traditional marketing, and increased traffic and leads. via Social Media Today – The world’s best thinkers on social media...

Why So Mean, Social Media?

Have you ever stopped to read the replies or comments posted on one of your favorite brand’s Facebook pages or twitter accounts? Do it sometime. You don't want to host your own brand roast. Social media efforts should bolster brand affinity, not disparage it. via Social Media Today – The world’s best thinkers on social media...

Facebook Contest for Lead Generation

A Facebook Contest can be an effective way to generate leads and build a loyal following—if you know what you’re doing. Here is how to launch a smoking hot Facebook contest that will fill your lead list in 10 easy-to-do steps. Are you ready to gain a fresh batch of friends and influence new prospects? Okay, then, let’s get started. via Social Media Today – The world’s best thinkers on social media...