8 Effective Ways to Use YouTube for Business

Video can be a very powerful tool for businesses of any size, but YouTube‘s free-to-use model, ease of use and mass market audience means it’s a great channel for small businesses. However, like any tool, in order to get the most of it, it needs to be used well. via Social Media Today – The world’s best thinkers on social media...

Mobile Phone Angst [Research]

A new report from Pew Internet on mobile phone use has some good news and bad news. Not marketing-wise, but lifestyle stuff. How long can you go without looking at your phone? New data from Pew suggests it's not very long. via Social Media Today – The world’s best thinkers on social media...

The Use of Social Media in Disease Prevention

Whilst many of us still use social media for commercial purposes, there are growing signs that social science is taking off in a big way, none more so than in predicting and mitigating the spread of infection. via Social Media Today – The world’s best thinkers on social media...

Put your money away! Stop spending it on SEO.

Yes, there was a time that little tricks and cheats would skyrocket you to the top of the search engine rankings. That time has come, and unfortunately it’s time to fire your SEO company. via Social Media Today – The world’s best thinkers on social media...

Gamification Actually Shows No Signs of Slowing Down

Earlier this week Gartner Research claimed that in 2014, 80% of gamified apps would fail. What do the leaders in gamification have to say about it? via Social Media Today – The world’s best thinkers on social media...

2013: Adding Context to Content

Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real. via Social Media Today – The world’s best thinkers on social media...

The Engagement Marketing Disconnect Between Consumers and Brands Rages On

Marketers view consumers’ proactivity via social media as more engaging then consumers do. The inflation of “engagement” in this case has been caused by the ease of social media use and equating online followers with successful marketing. via Social Media Today – The world’s best thinkers on social media...

The Social Media Marketing Honeymoon is Over

Social media marketing has been driven by businesses' fear of losing competitiveness. This is not the same as adopting a new marketing platform because it has proven itself time and again. The one thing that social media has actually marketed very well is itself! via Social Media Today – The world’s best thinkers on social media...

B2B Video Viewership is on the Rise. So What Should You Do About It? [Infographic]

B2B Video Viewership is on the Rise. So What Should You Do About It? via Social Media Today – The world’s best thinkers on social media...

MySafeTXT: New Moderation Tool Aimed at Children’s Websites

No-one knows better than a moderator how imaginative and resourceful children are at getting round filters. Which is why we were very happy when child online safety consultancy KidsOKOnline (KOKO) came to us with their new moderation tool MySafeTXT. via Social Media Today – The world’s best thinkers on social media...