Top 10 Chrome Extensions for Community Managers

It’s human nature for us to seek out tools that make life easier. Creating the wheel, the telephone, and the automobile are all perfect examples of our need to create and use objects and services that save time and energy. For Community Managers it's important to stay on one's toes and Chrome Extensions can help you with that. via Social Media Today – The world’s best thinkers on social media...

A New Framework for Quantifying Social Media Investments [Infographic]

With Gartner estimating that half of all web sales will come from social and mobile, and only 20% of marketers currently taking advantage of this opportunity, your brand needs to know what it’s doing with social marketing. via Social Media Today – The world’s best thinkers on social media...

3 Emotions That Can Take Digital Insurance Marketing Viral

For digital insurance marketing, going viral might be an achievable target. Traditional insurance marketing is built on the idea of ‘what if’. What if you crash your car? What if a tree falls on your garage in a storm? That ‘what if’ question can be pretty emotive via Social Media Today – The world’s best thinkers on social media...

5 Things Your Business Should Do with Instagram Right Now

Nearly three-quarters of a million people thought to share their holiday gift ideas on the mobile platform. With these recent examples in mind, isn’t it a good time to add Instagram to your business’ social media marketing mix? via Social Media Today – The world’s best thinkers on social media...

SEO Aspects of Moving from http to https

Once upon a time the question of whether to switch from http to https would rarely come up. Most sites didn’t need to include all pages under their domain into https and only pages that included receiving sensitive information were under that protocol. But these days are long gone… via Social Media Today – The world’s best thinkers on social media...

What Business Bloggers Can Learn from “Breaking Dawn – Part 2”

While the film is geared towards its hardcore fan base, there are nuggets of lessons bloggers can learn from the movie as a financial success. The author provides some points to consider when looking at “Breaking Dawn” with the mentality of a blogger. via Social Media Today – The world’s best thinkers on social media...

We’re All Techies Now

Business today – regardless of profession or role – demands technical competence and familiarity with Internet concepts and online tools. This is especially important in marketing, a field that has been radically transformed over the last decade. Unfortunately, too many people lack the necessary knowledge, skills and experience to be truly effective, resulting in lost revenue, missed opportunity and significant cost to business. via Social Media Today – The world’s best thinkers on social media...

How To Spot A Trend: 7 Social Media Trends That Matter In 2013

"Before even beginning, it is useful to understand why so many trend reports that are already out there don’t really offer that much value. To me, it comes down to three big tips I would share that help me when trying to make my own trend reports stand out:" via Social Media Today – The world’s best thinkers on social media...

Key Questions to Ask Before Getting Started with Social Media

The learning curve on social media is still steep for most people, and in this post the author has aggregated the answers to some of the most frequently asked questions and questions that they should be asking. via Social Media Today – The world’s best thinkers on social media...

Did Owning the Black Friday Conversation Prove Negative for Brands?

If Black Friday is meant to be a time when retailers place high discounts on products to make way for new holiday inventory — then is owning the Black Friday conversation a good or bad thing for brands? via Social Media Today – The world’s best thinkers on social media...