What Mobile Marketers Can Learn from the Papa John’s Lawsuit

This suit should serve as a reminder to all marketers that mobile is a highly personal channel and marketers interested in leveraging mobile for marketing must now, more than ever, take a relationship-first approach. via Social Media Today – The world’s best thinkers on social media...

Twitter’s API Limits Shoot Down Tweetro

Twitter doesn’t play games when it comes to third-party applications flocking around gathering up users. The social media networks API limits are there to hunt down culprits who exceed them and send them packing. via Social Media Today – The world’s best thinkers on social media...

Blogging Still Isn’t Overrated

As much as SEO algorithms change (and they change a lot), at the end of the day the core components remain. With that known, and mixing natural tendency to visit a blog, optimizing articles for important keywords is and always will be essential. via Social Media Today – The world’s best thinkers on social media...

Social Networks Show Little Impact on Black Friday

IBM just published a post-mortem analysis of digital transactions on Black Friday 2012, and while the results are quite good for retailers they conclude that social media generated negligible traffic or direct sales for retailers. For people highly invested in their social platforms, this is quite disappointing data. via Social Media Today – The world’s best thinkers on social media...

Getting Buy-in for an Enterprise Social Network

… begin your argument with business objectives – the things that nobody can argue with, that put you all on common ground. Steer clear of even mentioning Yammer, Twitter or any other platform, as that will kick people off on their personal bugbears. Secondly, stick to the kind of business language everyone uses and feels comfortable with – leave the social media speak for another time. via Social Media Today – The world’s best thinkers on social media...

Creating a Mobile Strategy: Reach Your Audience On the Go

Your website might be hard or impossible to navigate using a mobile device. Mobile browsing is about the user experience; giving your customers a good experience when visiting your site. Smartphone traffic will boost your overall sales. via Social Media Today – The world’s best thinkers on social media...

Three Ways to Use Twitter for Q&A at a Live Event

Question: "How do we best handle questions via Twitter at our next event?" The event was a panel discussion with a large live audience. This article provides multiple options to handle Twitter at events effectively. It is a lot simpler than you might expect. via Social Media Today – The world’s best thinkers on social media...

The 10 Most Shared Brands on Facebook

It's the season for sharing, so Track Social decided to take a look at the most shared Brands on Facebook. The Facebook Shares Leaderboard aggregates the results of Shares made on Posts by Brands over the previous 45 day period. via Social Media Today – The world’s best thinkers on social media...

How to Use Offline Data to Help Improve Your Social Media Efforts

People often forget that offline data is incredibly helpful when it comes to online efforts–and this includes social media. This article explains how the two can work together to be successful! via Social Media Today – The world’s best thinkers on social media...

Engaging the B2B Buyer with a Digital Strategy

Engaging B2B Buyers w Jacqui Kearns of D&B on Marketing Made Simple TV Join VP of Digital Marketing, Jacqui Kearns as she shares tips on creating a digital strategy to engage B2B buyers on Marketing Made Simple TV. via Social Media Today – The world’s best thinkers on social media...