"Before even beginning, it is useful to understand why so many trend reports that are already out there don’t really offer that much value. To me, it comes down to three big tips I would share that help me when trying to make my own trend reports stand out:"
via Social Media Today – The world’s best thinkers on social media http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/PbOvV_f0u3U/how-spot-trend-7-social-media-trends-matter-2013