The world of social media is being moulded and reshaped every day. There is no perfect solution to advertising within social media.
The key is to try things, make mistakes, learn and try something new.
The “right answer” will most likely emerge from lots of little wrong answers constantly re questioned.
Remember Einsteins answer to the question about all of the failures to his trying to create the light bulb, he said I have not failed 11,000 times I have succeeded in discovering 11,000 ways to not make a light bulb