6 Steps to a Small Business Social Media Strategy

Because your customers or clients are using social media daily, communicating and marketing on social platforms is no longer a luxury. It’s a necessity. These six steps will help small businesses create a social media strategy that gets results. via Social Media Today – The world’s best thinkers on social media...

Blogging’s Impact on Website Traffic and Leads

Blogging has long been touted by marketers as a powerful business marketing tool. My bias generally takes me to the Search Engine Optimization benefits of blogging, but there are many other benefits, including positioning yourself or company as an industry thought leader, customer relations, building trust with clients and prospective clients, establishing an open communication channel with your community, potential cost savings when compared with traditional marketing, and increased traffic and leads. via Social Media Today – The world’s best thinkers on social media...

Why So Mean, Social Media?

Have you ever stopped to read the replies or comments posted on one of your favorite brand’s Facebook pages or twitter accounts? Do it sometime. You don't want to host your own brand roast. Social media efforts should bolster brand affinity, not disparage it. via Social Media Today – The world’s best thinkers on social media...

Facebook Contest for Lead Generation

A Facebook Contest can be an effective way to generate leads and build a loyal following—if you know what you’re doing. Here is how to launch a smoking hot Facebook contest that will fill your lead list in 10 easy-to-do steps. Are you ready to gain a fresh batch of friends and influence new prospects? Okay, then, let’s get started. via Social Media Today – The world’s best thinkers on social media...

8 Effective Ways to Use YouTube for Business

Video can be a very powerful tool for businesses of any size, but YouTube‘s free-to-use model, ease of use and mass market audience means it’s a great channel for small businesses. However, like any tool, in order to get the most of it, it needs to be used well. via Social Media Today – The world’s best thinkers on social media...

Mobile Phone Angst [Research]

A new report from Pew Internet on mobile phone use has some good news and bad news. Not marketing-wise, but lifestyle stuff. How long can you go without looking at your phone? New data from Pew suggests it's not very long. via Social Media Today – The world’s best thinkers on social media...

The Use of Social Media in Disease Prevention

Whilst many of us still use social media for commercial purposes, there are growing signs that social science is taking off in a big way, none more so than in predicting and mitigating the spread of infection. via Social Media Today – The world’s best thinkers on social media...

Put your money away! Stop spending it on SEO.

Yes, there was a time that little tricks and cheats would skyrocket you to the top of the search engine rankings. That time has come, and unfortunately it’s time to fire your SEO company. via Social Media Today – The world’s best thinkers on social media...

Gamification Actually Shows No Signs of Slowing Down

Earlier this week Gartner Research claimed that in 2014, 80% of gamified apps would fail. What do the leaders in gamification have to say about it? via Social Media Today – The world’s best thinkers on social media...

2013: Adding Context to Content

Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real. via Social Media Today – The world’s best thinkers on social media...