The Engagement Marketing Disconnect Between Consumers and Brands Rages On

Marketers view consumers’ proactivity via social media as more engaging then consumers do. The inflation of “engagement” in this case has been caused by the ease of social media use and equating online followers with successful marketing. via Social Media Today – The world’s best thinkers on social media...

The Social Media Marketing Honeymoon is Over

Social media marketing has been driven by businesses' fear of losing competitiveness. This is not the same as adopting a new marketing platform because it has proven itself time and again. The one thing that social media has actually marketed very well is itself! via Social Media Today – The world’s best thinkers on social media...

B2B Video Viewership is on the Rise. So What Should You Do About It? [Infographic]

B2B Video Viewership is on the Rise. So What Should You Do About It? via Social Media Today – The world’s best thinkers on social media...

MySafeTXT: New Moderation Tool Aimed at Children’s Websites

No-one knows better than a moderator how imaginative and resourceful children are at getting round filters. Which is why we were very happy when child online safety consultancy KidsOKOnline (KOKO) came to us with their new moderation tool MySafeTXT. via Social Media Today – The world’s best thinkers on social media...

Hukkster: The New Pinterest?

"So easy, so simple, I was hooked. I then went on a hukking rampage and often found myself in the next few days choosing my 'hukk it' button over my 'pin it' one. " via Social Media Today – The world’s best thinkers on social media...

Best Smartphones in the Economy Cabin

Post about different smart phone options for those who don't have an expiring contract or don't feel like spending $600 on a new iPhone 5. Smart phones are the ultimate social media access tool, not having one and keeping up seems almost impossible these days. via Social Media Today – The world’s best thinkers on social media...

Socializing with an Agenda on Social Media

Having a clear agenda can make it easier to interact for some, while for others it may be uncomfortable because it may come across as an impersonal and artificial form of interaction. Some users welcome the mix of personal and business posts created by networks like Facebook, while others are so turned off by it that they leave those networks entirely. via Social Media Today – The world’s best thinkers on social media...

How to Make Your Web Store Stand Out During the Holiday Rush

Make sure your online marketplace really stands out from the crowd so that eager holiday shoppers looking for something special get it from you. Here are some useful tips and ideas to make this Holiday season a real profit boom for you. via Social Media Today – The world’s best thinkers on social media...

Analysis of IBM’s Black Friday Report

What did the Black Friday analytics report from IBM really tell us? Is the online shopper's behavior changing? What can retailers learn? via Social Media Today – The world’s best thinkers on social media...

Small Business: If Not Facebook, Then Who?

Are there any Social Networks that are serious alternates to Facebook for small business? What about the fastest growing Social Network ever, Pinterest? Google+?Will Facebook Lose Small Business? and, if so, where will they go? via Social Media Today – The world’s best thinkers on social media...