What’s In a Like? (Measuring the Value of a Like)

A researcher has developed a formula which claims to provide you with the dollar value of a like. Does the formula work? What is it actually giving you, and when might it be useful to you? We'll discuss all of that and more right here. via Social Media Today – The world’s best thinkers on social media...

Avoiding an Online Shopping Social Media Crisis [Infographic]

How can retailers make sure that they profit from the Christmas holiday shopping boom and not end up with a social media crisis instead? (With infographic on Black Friday vs Cyber Monday) via Social Media Today – The world’s best thinkers on social media...

Social Media Gurus: Friends or Foes?

With the recent fast-paced evolution of social media and its continuous reformation and divergence, how many social media ‘gurus’ are legitimate, and most pertinently, how can one distinguish between a true guru and a charlatan? via Social Media Today – The world’s best thinkers on social media...

90% of Social Media Has Nothing to Do With Social Media

For most organizations, the best way to create compelling content has nothing to do with computers, the internet or social media. In fact, most of what makes for amazing social media marketing has nothing to do with social media at all. via Social Media Today – The world’s best thinkers on social media...

Top 10 Chrome Extensions for Community Managers

It’s human nature for us to seek out tools that make life easier. Creating the wheel, the telephone, and the automobile are all perfect examples of our need to create and use objects and services that save time and energy. For Community Managers it's important to stay on one's toes and Chrome Extensions can help you with that. via Social Media Today – The world’s best thinkers on social media...

A New Framework for Quantifying Social Media Investments [Infographic]

With Gartner estimating that half of all web sales will come from social and mobile, and only 20% of marketers currently taking advantage of this opportunity, your brand needs to know what it’s doing with social marketing. via Social Media Today – The world’s best thinkers on social media...

3 Emotions That Can Take Digital Insurance Marketing Viral

For digital insurance marketing, going viral might be an achievable target. Traditional insurance marketing is built on the idea of ‘what if’. What if you crash your car? What if a tree falls on your garage in a storm? That ‘what if’ question can be pretty emotive via Social Media Today – The world’s best thinkers on social media...

5 Things Your Business Should Do with Instagram Right Now

Nearly three-quarters of a million people thought to share their holiday gift ideas on the mobile platform. With these recent examples in mind, isn’t it a good time to add Instagram to your business’ social media marketing mix? via Social Media Today – The world’s best thinkers on social media...

SEO Aspects of Moving from http to https

Once upon a time the question of whether to switch from http to https would rarely come up. Most sites didn’t need to include all pages under their domain into https and only pages that included receiving sensitive information were under that protocol. But these days are long gone… via Social Media Today – The world’s best thinkers on social media...

What Business Bloggers Can Learn from “Breaking Dawn – Part 2”

While the film is geared towards its hardcore fan base, there are nuggets of lessons bloggers can learn from the movie as a financial success. The author provides some points to consider when looking at “Breaking Dawn” with the mentality of a blogger. via Social Media Today – The world’s best thinkers on social media...