We’re All Techies Now

Business today – regardless of profession or role – demands technical competence and familiarity with Internet concepts and online tools. This is especially important in marketing, a field that has been radically transformed over the last decade. Unfortunately, too many people lack the necessary knowledge, skills and experience to be truly effective, resulting in lost revenue, missed opportunity and significant cost to business. via Social Media Today – The world’s best thinkers on social media...

How To Spot A Trend: 7 Social Media Trends That Matter In 2013

"Before even beginning, it is useful to understand why so many trend reports that are already out there don’t really offer that much value. To me, it comes down to three big tips I would share that help me when trying to make my own trend reports stand out:" via Social Media Today – The world’s best thinkers on social media...

Key Questions to Ask Before Getting Started with Social Media

The learning curve on social media is still steep for most people, and in this post the author has aggregated the answers to some of the most frequently asked questions and questions that they should be asking. via Social Media Today – The world’s best thinkers on social media...

Did Owning the Black Friday Conversation Prove Negative for Brands?

If Black Friday is meant to be a time when retailers place high discounts on products to make way for new holiday inventory — then is owning the Black Friday conversation a good or bad thing for brands? via Social Media Today – The world’s best thinkers on social media...

The Game of Employee Engagement Includes Enablement [Infographic]

According to Charles Daye, senior vice president of HR for Ceridian U.S., exploring cost-effective, easy-to-implement HR technology solutions is a great place to start improving employee engagement in today’s economy. via Social Media Today – The world’s best thinkers on social media...

Beat the Monster: Measure the Success of Your Community

The metrics necessary to demonstrate progress will vary based on the goals of your community and the platform you are using. To show the business value of the community is a different beast. Community building is both a science and an art. It should not as a surprise that measuring the health of a community also requires a combination of both. via Social Media Today – The world’s best thinkers on social media...

Facebook Glitch Rejoins Groups You Never Wanted to See Again

Today, it was reported that Facebook is investigating a fault which has seen some of its members re-registered to groups that they had quit. Get ready to sit down for at least 30 minutes while you stroll down memory lane. In testing the effects of this glitch, I've noticed a few interesting things. via Social Media Today – The world’s best thinkers on social media...

Blogger, WordPress, and Tumblr: Which is Best Bet for Your Business’ Blog?

In a sea of readily available blogging platforms to choose from, it’s tough to know which one will be the best fit to host a company blog on. How do you know that after a month of use you won’t want to transition over to a different site instead? via Social Media Today – The world’s best thinkers on social media...

The Top 22 Viral Marketing Tactics You Need in 2013

Want to know what the top minds in social media are doing to get their content to go viral? Some of the top ‘viral marketing’ experts from around the US give you some insights into how exactly they come up with the concept for a viral marketing campaign, and how to get it to go viral. via Social Media Today – The world’s best thinkers on social media...

Will Facebook Buy an Advertising Agency?

Is Facebook planning to acquire an ad agency in the near future? You might think so after reading this analysis of Facebook's new privac… sorry… "data use" policy… via Social Media Today – The world’s best thinkers on social media...