3 Steps to an Awesome Facebook Cover Photo for Your Business

A great Facebook page will always start with an incredible looking cover photo. It makes people linger around. Here are the three easy steps you can take to make a great impression on your Facebook fans with your cover photo. via Social Media Today – The world’s best thinkers on social media...

Visual Marketing’s Secret Weapon

Visual marketing is big right now. Pinterest has recently launched business accounts, Twitter is including images in searches, and photos on Facebook are liked 53% more often than other content. If you’re doing any marketing online, you’re looking to trade in those thousands of words for some pictures right about now. via Social Media Today – The world’s best thinkers on social media...

The Online Community Content Map – Part One

What’s needed is the right kind of content to fuel interactions and provide ideas and insights that help members solve the problems that brought them to the community in the first place. The most important content in an online community is that which comes from its own members… via Social Media Today – The world’s best thinkers on social media...

5 Post Types to Attract Fans to Your Facebook Page

Your Facebook Page is created, you are posting your promotions and trying to get likes and fans to build quickly, but your return is mediocre at best. What's wrong? More than likely, your posts stink. via Social Media Today – The world’s best thinkers on social media...

We’re Pleased to Partner with Society for New Communications Research

We’re thrilled today to announce that The Society for New Communications Research, a global nonprofit think tank and research and education foundation, and Social Media Today have formed a partnership to provide research, case studies, whitepapers and best practices to communications professionals and business leaders. The collaboration between our two organizations will bring the best independent, unbiased research and papers by SNCR's fellows to the Social Media Today audience. via Social Media Today – The world’s best thinkers on social media...

Can You Balance Competing Personas in Social Media?

I decided to be real, which is my preferred mode anyway. I had to think about the notion of “acting presidential," (I'm the president of a college) and I had to decide how “being real” was inconsistent with “acting presidential.” Well, I know a lot of presidents at this point, and they are pretty regular people. Of course, we might crank it up a rhetorical notch for a graduation speech, but we all love our dog. via Social Media Today – The world’s best thinkers on social media...

5 Quick Tips for Engaging Facebook Fans

Fan engagement is crucial to the success of your Facebook page, and these five quick tips will help improve your engagement stats. via Social Media Today – The world’s best thinkers on social media...

CRM Is Yesterday’s Answer To the Wrong Problem

In all too many cases CRM has been simply about collecting information from the sales team about how hard they were working, and where they were getting it wrong. And that's why it's yesterday's answer to the wrong problem. Today's problem is the sales people don't have systems to help them do a better job in the new paradigm. via Social Media Today – The world’s best thinkers on social media...

The End of Search as We Know It

As the world shifts to all things mobile, anew reality is emerging: mobile devices are killing search as we know it. This is one of the many insights from an excellent article on the future of search recently appearing in Ad Age, written by David Berkowitz, VP of emerging media at 360i. via Social Media Today – The world’s best thinkers on social media...

Why Social Networks Are for Sharing and Not Telling

It is why many of us use social networks, to have the right to choose which content interests us the most. We have never needed to be told what to do on social networks before, so why is it that many feel it is necessary to tell us what actions we should be doing now? via Social Media Today – The world’s best thinkers on social media...