Social media marketing has been driven by businesses' fear of losing competitiveness. This is not the same as adopting a new marketing platform because it has proven itself time and again. The one thing that social media has actually marketed very well is itself!
via Social Media Today – The world’s best thinkers on social media http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/cm6F5kg6FHc/social-media-marketing-honeymoon-over