Business today – regardless of profession or role – demands technical competence and familiarity with Internet concepts and online tools. This is especially important in marketing, a field that has been radically transformed over the last decade. Unfortunately, too many people lack the necessary knowledge, skills and experience to be truly effective, resulting in lost revenue, missed opportunity and significant cost to business.
via Social Media Today – The world’s best thinkers on social media http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/s2h0JslqnWY/we-re-all-techies-now