Like any business activity, social marketing needs to provide some sort of return – there's little point in wasting resources on it simply because that's what everyone else is doing. This article contrasts the growth in social media with its poor returns, and discusses how you can get more for less from your Internet marketing budget.
via Social Media Today – The world’s best thinkers on social media http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/OEeUBBW9lCY/why-small-business-making-mess-social-media