Have you ever stopped to read the replies or comments posted on one of your favorite brand’s Facebook pages or twitter accounts? Do it sometime. You don't want to host your own brand roast. Social media efforts should bolster brand affinity, not disparage it.
via Social Media Today – The world’s best thinkers on social media http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/EumGlOPIm3E/why-so-mean-social-media